In the United States, the education field is a lucrative market. Despite on-and-off-again budget cuts, school systems still receive a minimum of eighty billion dollars in funding from the Federal government, and billions more from state and local governments. The ideal way to tap into this market is through school mailing lists from Mail House Direct.

Targeting the Key School Official

School purchases are not limited to educational supplies like textbooks. They also purchase maintenance equipment, furniture, cleaning supplies, sports equipment, and many other products. School district administrators and school boards are very reliable customers, and often make purchases in bulk. But in order to be effective, the trick is to find the individuals who are responsible for making the purchases. They're the only personnel with the power to make buying decisions. Mail House Direct has access to school lists that contain contact information for the actual purchasing agents in the various school systems across the country.

We use a vast range of school-related demographics to precisely target your market. The following are some of the search criteria we access on your behalf:

• Average household income in school district
• Size of student enrollment
• Type of technology used
• Per cent of at-risk enrollment
• Drop-out rate in school district
• Free lunch program enrollment
• Spanish-speaking households in district
• Average expenditure per student
• Dept. of Education funding recipients
• Montessori schools
• Magnet schools
• Charter schools
• Boarding schools
• Nursing schools
• Beauty/barber schools
• Medical/dental schools
• Art Institutes
• Law universities
• Community colleges
• Military schools
• Universities and colleges
• Special educations/special needs schools
• Home schooling families
• Culinary schools

Mail House Direct can provide the contact information for the individuals with the authority to make purchases for the schools on the mailing lists.

Extracurricular buying is another segment you may want to consider marketing to. We can access lists of parents, teachers and coaches involved in all kinds of co-curricular activities, such as Marching Band, sports, literary clubs, cheerleading, and many others. Some of the ways we locate this market are through club memberships, magazine subscriptions, and prior purchases.

Contact Mail House Direct, and let us help you tap into the lucrative school mailing list market in the most highly effective manner possible.