Currently there are over twenty million motorcyclists in the United States, and that number is growing rapidly as members of the baby-boom generation take to the open road in their early retirement years.

The average motorcycle owner these days is college-educated, and has a higher average income that the overall general population. There are also more and more women joining the ranks of motorcycle hobbyists. The top reasons reported for this swiftly growing hobby are stress release, a sense of freedom, a sense of adventure, and for fun and recreation.

These statistics show that the face of this twenty-five billion dollar industry is changing quickly. This means that there are a lot of new opportunities opening up for direct marketers who can reach this market.

The key to successfully closing in on your target prospective customer is to have top-quality motorcycle owner lists and a well-planned, precisely focused marketing package. Mail House Direct can help you to tighten your message and precisely pinpoint your target market through our advanced research and marketing methods. Some of the specifics we screen for when researching motorcycle owner mailing lists are:

• Income
• Age
• Occupation
• Geographic region
• Vacation destination
• Homeowner
• Club affiliations
• Races entered
• Recent purchases
• Make and model of bike
• Magazine subscriptions

Contact us at Mail House Direct today and let us help you secure reliable lists that will increase your rate of response, sales, and bottom line. We can help you take your direct marketing efforts to a whole new level success.