In spite of the increasing popularity of direct e-mail marketing, the tried and true method of mail-order, or direct mail, is still going strong. Why? Because it works. Direct mail is an outstanding strategy for focusing on predetermined markets and for tracking results. In addition, direct mail still provides one of the top ROI (Return on Investment) margins of all marketing campaigns.

The first step in developing an effective direct marketing strategy is to have a service or product that grabs the attention of the public. The next step is to develop an intriguing marketing package which compels the consumer to buy immediately. Once launched, there must be in place a strategy for making the sale and an efficient method of tracking and measuring response.

However, one aspect that the majority of experts agree on is that the most vital part of your marketing campaign is developing and implementing accurate, current, and reliable address mailing lists. There is no point, and in fact it is actually counter-productive in terms of revenue, to create a package tailored for a specific demographic target only to fail to reach the prospective customer due to out-dated or inaccurate address lists.

That's the problem with mass-produced, generic, discount mailing lists generated by cheap companies. They end up costing a lot more in the long run. Using current mailing lists is actually much more cost-effective in terms of sales, profit margins, and ROI.

More Effective Address Mailing Lists

At Mail House Direct we take pride in providing the highest quality address mailing lists available at the best possible price. We know how important a proper, current mailing list is to your success. We also know that once you discover how our methods and services are smarter and more effective, you will come back to us for your next campaign. To that end, your success is our success; and that is what motivates us to strive for the highest level of customer service.

So Much More than Address Mailing Lists

Mail House Direct customer service extends beyond supplying good mailing lists. Our team of seasoned marketing and research professionals can assist you in identifying your potential customers. Furthermore, we can search and sort through over fifty thousand lists to locate and target the best prospects for your specific business. We can select from among hundreds of important variables, including some you may not have thought of. Here are a few examples:

• Geographic location
• Number of local Pizzerias
• Home Value
• Number of wage earners
• Religion
• Number of pets
• Income
• Profession
• Make of car
• Recent mail-order purchases

Mail House Direct research services are free when you come to us for your mailing lists. Contact us now so we can begin working together to launch your most profitable campaign ever!