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Automotive Marketing: September 2008 Archives

Bill Heard dealerships closing, but Sugar Land site open By DAVID KAPLAN Bill Heard Enterprises said in a news release Wednesday it was closing its 13 dealerships nationwide, but one of its two locations in the Houston area remained open. Bill Heard Chevrolet in Sugar Land was selling vehicles into the night and will stay in business, said Linda Patterson, operations manager for the dealership at 13115 Southwest Freeway. She did not give further details to the Chronicle. However, Landmark Chevrolet at 9111 North Freeway was closed until further notice, according to a receptionist answering the phone there. No managers
Edward Lawrence, ReporterBill Heard's Las Vegas Car Dealerships Close Updated: var wn_last_ed_date = getLEDate("Sept24, 2008 7:05 PM EST"); document.write(wn_last_ed_date); Sep 24, 2008 06:05 PM CDT One of the largest car dealerships in the nation has become the latest casualty of the economy. Bill Heard Enterprises closed all of its dealerships nationwide Wednesday. That includes two in Las Vegas: Bill Heard Chevrolet and Vista Chevrolet in northwest part of the city. At noon Wednesday, without warning, the general manager walked on to the showroom floor and told employees to lock up. They were closing. The general manager would not comment on

Bill Heard Closes

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Auto dealer Bill Heard Enterprises Inc. will shutter its 13 stores on Friday, the Columbus [Ga.] Ledger-Enquirer reported Sept. 24. The shutdown includes Bill Heard Chevrolet in Sanford. The company began in Columbus in 1919, founded by W.T. Heard Sr. It developed into the country's biggest Chevrolet dealer for years and runs dealerships in Georgia, Alabama, Florida, Tennessee, Texas and Nevada. But the souring economy brought less demand for new cars and GMAC recently eliminated Bill Heard's credit for inventory, the paper noted. In July 2007, Bill Heard also faced a $50 million deceptive advertising lawsuit and was bombarded

Hurricane Ike Is On His Way

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Think Gustav was fun? While Tropical Storm Hanna looks like it will head further north and retain Tropical Storm wind speeds, Ike is already a Category 3 Hurricane and is making a beeline for the Florida coast.  Those mail companies and dealers using printers and fullfillment houses in Florida need to pay attention.  In addition to blatant destruction of property due to wind and and flood waters, electricity outages for long periods of time could disrupt direct mail campaigns for weeks.Currently most Florida mail houses are not too concerned....they have seen this before and most have taken the necessary precautions to be able to
While Hurricane Hanna's final path and landfall are still being determined there is a very good chance that she will definitely impact automotive direct mail movement and delivery along the path of the storm, Florida, Georgia and North and South Carolina.  At this time the potential disruption is largely uknown, such is the way of hurricane planning, but if you are dropping mail this week or next you should be considering dropping early or delaying any saturation mail.  You should also consider increasing the postage on your mail to priority or first class to insure that it moves out of